From the moment it’s doors opened in 2012, Deathproof worked closely with the team at the Reverence Hotel (former owners of Melbourne’s much-loved Arthouse) to identify their audience of punks, West-siders, industry tastemakers and live music lovers, and engage them through non-stop social media content and newsletter marketing.

For over six years Deathproof worked to communicate the Reverence’s uniquely warm and welcoming character through content that also served to update visitors on their extensive vegan menu, live music listings and significant events - who could forget the Taco Tuesday fiasco?

The Reverence Hotel will close it’s doors in March 2019, though it - and it’s owners’- reputation for uniting niche factions of the Inner-Melbourne music community will endure forever.